Kvad is a agency a little different than other PR agencies. In addition to doing PR and strategic marketing, they also do game design and development, app development. The name, Kvad, is a type of old Norse poems. To reflect on the name, I chose a stylised illustration of an old Norse harp as the logo icon. Being both PR and game, the logo needs to sit comfortably in very different environments. The strong and clear typography and logo icon can easily blend in, both in the opening screen of a new phone game, and a Powerpoint presentaion for a big cooporation.